· 5 min read

WhatsApp Business and your website: turning visits into clients

In Latin America most customers would rather send a WhatsApp than fill in a form. Integrated well into your website, WhatsApp becomes your best sales channel.

What to set up

  • Use the free WhatsApp Business app with a full business profile.
  • Add a fixed WhatsApp button and one next to every service.
  • Use pre-filled messages so you know which page the client came from.
  • Prepare quick replies and an away message.
  • Keep a contact form for detailed enquiries.

Conclusion

WhatsApp doesn't replace your website — it completes it. The website convinces, WhatsApp closes.

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