What local SEO is
Google ranks local results by relevance, distance and prominence. Local SEO improves the first and the last.
The essentials
- Create and verify your Google Business Profile, complete every field.
- Keep name, address and phone identical everywhere.
- Ask for reviews after a good service and reply to all of them.
- Upload real photos and post updates regularly.
- Have one website page per service, with your area in the title.
Measure and adjust
Your profile shows calls, direction requests and website visits. Review them monthly and keep improving.