· 5 min read

How to start an online shop: 6 steps

Opening an online shop is easier than ever — if you follow a clear order. These are the six steps we go through with our clients.

1. Define your offer

What do you sell, to whom, and why should they buy from you? Start with a small, well-presented catalogue.

2. Choose the platform

Shopify to start quickly without technical upkeep; WooCommerce if you want more control and no sales fees.

3. Payments and shipping

Offer the payment methods your audience already uses and make shipping costs and times clear before checkout.

4. Product pages that sell

Good photos, clear copy and answers to typical questions. Every product page is a small salesperson.

5. Legal texts and trust

Terms, privacy and returns clearly visible. Add real contact details and customer reviews as soon as you have them.

6. Launch and measure

Go live, measure what works and improve step by step. The first version doesn't have to be perfect — it has to be online.

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